Infinite ∞ Trend: October 2017

Denim is a way of life.

EVERYONE CAN BE STYLISH WITH A PIECE OF DENIM!

Denim is a trend that never go old even it has evolved for so many years. This is why it always become the first choice for many when it comes to casual wear. Denim is also suitable for people of all ages, genders and cultures.

The price of denim items is slightly higher due to the toughness of its material which makes it highly durable. So when you plan to buy denim items, there are two factors you need to inspect.

First was their fabric construction. Denim is made with cotton. So it will shrink and expand if you wash for several times. But most of the denim is able to undergo a process known as sanforising, which mean it will stabilize the fabric to prevent it from drastic shrinkage after washing. Sanforising ensures the denim will not shrink more than 1 percent in size of the jeans.

Second was their stitching. The finishing of the needlework is very critical as it determined the overall durability of the denim items. You have to make sure that it is straight and the thread is sewing properly at the ends of the stitching to prevent any loose ends disentangled. Furthermore, you will feel comfy if the stitching on the seams is smooth. Smooth seams indicate a high quality of denim as well.

In the early of 1950s, denim wore mainly by man. The style of trend will be wore jeans with flipped bottom’s sleeves.

Jeans become part of the women’s fashion in 1960s.

In 1970s, bell bottoms design on the jeans is very trendy. As you can see everyone will wear a jeans that reach the floor.

High waist jeans already on trend in 1980s.

Mom jeans or we can called it as boyfriend jeans popular since 1990s.

In 2010 onwards, women love to wear skinny jeans that can show their ideal body shape and their lady-like as well.

*photos from ODDYSEY*

Denim designs recently are not as mainstream as those days. Different design’s details are added on denim materials to make it unique thus you can wear it to almost all occasions and all places. For instance, laces, patches, buttons and embroidery.

With our recent release of denim designs, we seek to cater to every woman’s unique style and preferences. For example, we have brought patches elements into denim products.

Our designers love to add adorable patches such as lipstick, nail polish, burger, diamond, rainbow and “mata” on denim products. All these patches could actually make you look younger and more adorable. Furthermore, different patches carry different meanings as well.

⧫ Ophelia contrast hem Jacket with patches in denim (MYR 219)

As all of us know, bomber jacket is a hot item recently.